Becoming Sustainable Brand Helped H&M Convince Jane Fonda to Collaborate
The actress’ promise was seemingly broken.
Jane Fonda shuts down the rumors about giving up on her morals amid news of a collaboration with H&M. The actress won’t do anything to harm the ecology.
Cooperation with H&M became possible once the fashion brand assured the star they were going to recycle all their products. As the “Grace and Frankie” actress previously claimed, she stopped buying new clothes and started supporting the environmental movements. She told Vogue it was crucial to help brands like H&M promote eco-friendliness.
“H&M committed to creating a planet-positive impact with the full supply chain that ranges from design to production to material innovation to shipments, packaging. Once they convinced me that they were serious about really taking care of all that, I agreed to collaborate with them because it’s important that a big company like H&M becomes circular. They’re aiming for a hundred percent of their materials to either be recycled or sourced in a sustainable way.”