Gwen Stefani Didn’t Want People to Think She Promotes Her Business at Concerts
The singer wanted to have both.
Only now does Gwen Stefani realize she’s been walking on the edge. The singer could have lost the trust and love of her fans.
“The Sweet Escape” performer recalled the days when she was one of a few artists to launch her business. She feared such a step might cost her a career. In an interview with LuisaViaRoma, Stefani mentioned promoting her handbags during the concerts didn’t seem like the right decision. It could have negatively changed fans’ perception.
“When I designed the L.A.M.B. handbags, it was quite controversial. Back then, when we made music, we didn’t want the fans who came to my shows and listened to my story to think that I was trying to get something from them.”